“MiraFoil UV metallic coatings are overprintable and perfect for premium folded boxes, labels, and other printing applications.” - Timo Kondziela, Global Head of Marketing at ACTEGA 

In the graphic arts industry, the application of foil is one of the best ways to heighten the value of your brand and have a positive effect on your ROI. This proves especially true with envelopes for direct mail. There are many different varieties of foil; hot, cold, and even “Liquid Foil”. Each with their own application process and appearance. With the variety of options available, it can become difficult to decide which one best meets your branding and budgetary needs. We have written before about the benefits and value of hot foil and now we want to share the same about hot foil’s cousin, Liquid Foil.

A GREAT ALTERNATIVE

Liquid Foil is a great alternative to hot foil that will enhance the brilliance of your printed envelope with its silver base and high reflectivity. The application process is very similar to other specialty coatings. The appearance of this unique ink mimics some of the great qualities of foil. To achieve the best effect, we highly recommend that Liquid Foil be applied only on a coated sheet, as this gives the optimum level of sheen. Printing this product on an uncoated sheet can fully diminish the ink’s reflectivity.

ADDED BENEFITS

Here are a few creative ways that will take Liquid Foil to a whole other level!

1. The combination of Liquid Foil with litho printing makes for a beautiful envelope that is sure to get noticed and opened. Keep in mind that an in-line production process will help reduce waste, lead-times, and cost. This is beneficial in hitting those quick deadlines that the direct mail industry so often requires.

2. Liquid foil has the ability for overprinting, which allows for any color to have a brilliant metallic finish. If you’re looking to mimic a particular metallic color for your brand, printing a Pantone color or CMYK overtop of Liquid Foil can match your desired look with an impressive sheen.

3.  Applying a highly detailed and registered embossing to Liquid Foil creates a textured effect that incorporates haptics and is very pleasing to the eye. This is one of the best ways to make a liquid foil image really jump off the envelope and create connection!

CUSTOMER CONNECTION & BRAND RECALL

Liquid Foil can be an excellent alternative to hot or cold foil. When used effectively, not only will your envelope have a great visual appeal, but it will also encourage customer connection and brand recall. Applying Liquid Foil is a versatile way of enhancing envelopes and inspiring customers to see what’s inside. The distinctive flair of this product compliments surrounding print and establishes the high-quality of your brand.

Parkland Direct has the expertise and capability for Liquid Foil and hot foil in large volume envelope production. Contact us if we can help determine which option is right for your brand and create a captivating envelope for your next direct mail campaign!

Check out our sample book to learn about the eye-catching Liquid Foil elements we can offer: Virtual Copy or Request a Physical Copy.

Questions or ideas? Please e-mail us at: envelopes@parklanddirect.com.

Parkland Direct. Envelopes That Get Opened.