Haptic Envelopes Capture the Imagination!
At Parkland Direct, we are driven to create intriguing envelopes for our clients. Envelopes that get opened! One of the most proven ways to achieve this is through Haptics—the science of human touch.
Numerous studies show a powerful correlation between the brain and touch. Hands are sensitive, highly-developed instruments of touch and have the greatest density of tactile receptors in your body. Fingertips serve as “sensation amplifiers,” and touch can even influence people’s connection to your brand.
Using Haptics to Influence Customers
Since all direct mail is tangible, incorporating a haptic approach with your marketing creates strong brand recognition and a connection with consumers. Parkland helps clients intensify this method by implementing elements such as specialty coatings, embossing, foil, and a variety of paper stocks. All this can influence the way people perceive the content and value of a particular brand or company.
Since it must physically be opened to reveal its contents, an envelope is one of the only marketing pieces sent directly to a person’s home or business that is truly interactive. By using haptics to tap into the basic human sense of touch, direct mail picks up where so many other marketing communications fall short.
An Envelope for Every Adventure
Parkland Direct’s one-of-a-kind book, An Envelope for Every Adventure, displays brilliant examples of specialty envelopes with exclusive capabilities and unique features that will boost direct mail efforts by capturing your consumer’s imagination. Check out Parkland’s sample book to learn about some of the various haptic elements we can offer to your direct mail campaign: Virtual Copy, Request a Physical Copy or sign-up for our quarterly creative mailing.
With our technology, experience, and efficient manufacturing, Parkland’s production platform can quickly produce and deliver captivating envelopes at price points that fit even the largest volume direct mail campaigns.
The Latest Innovative Features on the Market
Dynamic, captivating envelopes are excellent resources for enhancing any company’s marketing strategy and generating additional business opportunities. Parkland Direct offers creative, high-quality, specialty envelopes highlighting the latest innovative features on the market.
Want to explore how you can incorporate intriguing, haptic envelopes into your direct marketing? Drop us a line at envelopes@parklanddirect.com.