Organizations that use direct mail typically feel they have a strong marketing campaign, but many question why their response rates are not better. Perhaps the messaging isn’t the cause… maybe it’s the envelope? Some of the best concepts for selling products and services are never communicated or achieved because the envelopes never get opened.

Make Your Marketing Campaign Stand Out from the Crowd!

A successful direct marketing campaign begins with the right envelope. To truly stand out from the crowd, envelopes must contain visual effects and tactile sensations to enhance consumers’ interest so they will open the carrier, read your message and respond.

Parkland Direct strives to help clients reach their sales goals in this manner by using a unique technique that brings foiling and embossing to envelopes in-line. Our high-quality, litho printing drastically reduces the amount of time required for manufacturing and allows the savings to be passed on to our clients.

Why Hot Foiling?

Hot foiling provides many advantages in the printing and envelope industry. Parkland’s revolutionary hot-foiling procedure is not limited to high-end, coated substrates required for cold-foil. Regardless of whether a sheet is coated, uncoated, or even has a specialty coating like gloss or soft-touch, we can apply foil with clean, crisp lines on any substrate that results in precise registration and exceptional quality.

Parkland Direct’s method is designed and equipped for large direct mail campaigns and enables us to provide the most innovative products available today. Our high-quality, eye-catching, vibrant envelopes, offered in hundreds of colors and patterns, appeal to customers and influence their decision making. 

“In today’s oversaturated marketplace, the importance of creating a memorable brand identity is paramount. Especially in a world where eCommerce is dominant and the first experience of your brand is the packaging.

A potential customer’s first impression is of extreme importance and a carefully designed packaging using vibrant foil colors will excite the customer before even seeing the product. Adding foil is a strategic decision for your branding.” *

The Best Manufacturing Technologies Available!

The innovative manufacturing technologies that Parkland uses allow us to produce some of the most attention-grabbing pieces imaginable. Micro embossing, nano-etching, and lenticular patterns are a few of the methods we utilize to create interest and display depth and motion to envelopes and branding. These techniques generate raised surfaces, outstanding texture, and three-dimensional designs that deliver the quality and elegance that clients demand for their innovative marketing strategies.

To find out more, reach out to us today at envelopes@parklanddirect.com and see how we can help you with your printing and envelope needs.

Check out this video on one of our Hot Foil stamped envelopes!

Parkland Direct. An Envelope For Every Adventure.

* Source: https://blog.weavabel.com